2020 brought lots of changes in the world in work, education, health, living, cooking, etc. Life became challenging to survive especially during the period of Covid-19. If we talk about education online learning platforms got great scope which was active before Covid-19 but less in people’s interest.
People took interest in online learning platforms to enhance the skills not only for professional courses even for covering the syllabus of the school and college.
Some students are fixed to choose the right platform for taking classes of professional courses and regular study of colleges and schools.
We are here to help them to choose the perfect platform to shape the knowledge.
We are BPA digital marketing who have handled several digital marketing projects like SEO, SEM, SMM, content writing, and much more. We also have the aim to spread practical knowledge to youth who desire to learn advanced digital marketing.
Those students belong to a poor family but having a passion to learn digital marketing we do not charge for them.
Students can boost the knowledge of search engine optimization, search engine marketing, social media marketing, social media optimization, email marketing, affiliate marketing, digital marketing strategy, and much more.
Why online platform is useful and who should go for it?
As it is a time of Covid-19 and people are maintaining the distance while meeting, seating, eating, and walking. And this Covid-19 impacts every area whether employment, education, business, and other segments.
Slowly-slowly every area is going to be prepared from Covid-19 and start running their schedule as it was in past.
But still, schools and colleges are not allowing to gather the students and avoid restarting the class for an upcoming month too. Thus online platforms help to keep continue the study without visiting the school, coaching center, and colleges.
What types of students are best for adopting the online learning platforms?
1. School and college students
Those students are pursuing their school or college, not able to visit physical their coaching center and study area. They can go for online class because there they can get lots of scopes to learn about regular subjects like Maths, science, English, Hindi, etc.
2. Enhance the skills for students
Those students have done their college or school and preparing to learn new skills for the future. They can find lots of things to learn like technical, arts, sports and much more.
3. Enhance the skills for professionals
Those guys are working with any group and want to boost the skills to get growth in their field, they have a great opportunity to join the online class. With help of online learning platforms, they do not need to visit any institution physical. So great way to learn by utilizing the valuable time.
I hope this article will help learners to find the best online learning platform and enhance the skills to be perfect in the creative world.
If you are running a small business, reading this article would be valuable for you.
Most of the small business suffers from the sales in such competitor world. and we here to help you for getting regular sales to run business profitable.
At present, there are several digital platforms where you can see the huge traffic in daily ways. and you just have to make plans and strategies to optimize your business.
Create a website: The website is a presentation of business that easily explains their services, identity, and trust. At present most people go to the search engine or social media to find any products and services. Thus it is important for small or big businesses to create an impressive website containing essential pages like about us, service, contact us, etc. You must have easy and engaging content to explain the website. If you are eCommerce businessmen then create an eCommerce website with all required things like product price, description, delivery service, offers, etc.
Optimize your website: Now it is important to optimize your website on search engines like Google. Every day millions of traffics are available on google thus you can optimize your website through SEO. The SEO would help you to rank your website if you want to know about SEO in-depth read my other articles dedicated to SEO.
Create Social media Accounts: Now you should create your fan pages on popular social media like Facebook, Twitter, Instagram, and LinkedIn, etc. You should create fan pages with proper and true details of your business to maintain the faith of customers.
Now arrange a budget: If you want to promote your business in the market then it is important to hire a person who goes into the market for spreading your business and service information to your customer. and another way is to go digitally. for this, you should also create a small or big budget based on your pocket size. One thing I can tell you that digital marketing would be cheaper than offline marketing with the hiring team to visit door to door market.
Utilize the budget for paid and organic marketing: Now you should analyze where is your customer? if you are fresher for your business marketing then it is mandatory to make an investment of money and depth observation to read the market. Let’s suppose if you want a high volume of leads at a cheaper rate then Facebook and Instagram are best as per my personal experience. But if you want quality lead which is having high chances of conversion then go to PPC.
Difference between social media and google leads: There is a big difference between google and social media leads. On Google a person is especially coming to search the service or product so he might be interested thus conversion chances would be high. But on social media, we are representing our service or business to relevant people. There is no guarantee that those people are targeted on social media they are interested in buying or not. So leads conversion chances are less than google. but as it is cheaper than Google and we get a high volume of lead in a small budget thus it all depends on your team how you can convert it.
Stay regular touch with your fan pages: it is not enough to create a fan, you must create a regular post for spreading on fan pages to generate the people’s interests. You must create posts related to your services, offers, or anything interesting related to your business or something else.
Rotate The paid Campaign: It is also not enough to create paid campaigns on social media or search engines. You must make changes in targeting people by age, education, location, devices, etc. It is important to observe the traffic and targeting the right people for paid ads. It would be useless if you are targeting the wrong traffic for your ads. Thus it is essential to make a study on your relevant traffic.
Whatapp, Sms, and E-mail Marketing: There is also medium to spread information about business, products, and services known as Whatapp, SMS, and E-mail marketing. Make genuine text or graph messages and spread to these mediums to reach the audience. The only thing keeping it in mind, the message should not be boring or irritating.
The above methods can help you to increase your sales in business. and I am dam sure if you take our digital marketing service you will get the awesome results and output.
As everybody knows SEO is a method to rank the website on search engines. There was a time when people can easily rank the website by doing some common work suggested by experts 4-5 years ago.
But google launches the SEO updates timely to show the right and accurate results to sustain the users. Here we will discuss some important factors and changes in the work between past and present.
What was the previous work people used to do?
Social Bookmarking: It was a time when social bookmarking was a valuable task to do. And as much as possible experts used to do social bookmarking for ranking the website. and serious it worked too for getting good results.
Directory submission: It was also a great method to submit your business on several directory submission websites. You need to add the website link, description, title and keywords, etc.
Forum submission: By this raise your question and answer through any interesting topic and utilize the website’s link. In past, there were several websites that used to give the option to make discussion.
Business Listing: In the past, many websites were available where SEO experts used to create the business listing and utilize the website link.
PDF and PPT Sharing: People can create the ppt or pdf and utilize website link smartly and submit the documents on such websites. This task was effective to represent the business and rank the website.
Classified ads: Many classified ads were available who used to offer ads by utilizing the website link smartly.
Many more tasks were available which used to do by experts and that was really effective to do for getting positive results.
Now the time has been changed, Google has shared many SEO updates so if you want ranking then you have to go through such updates.
In the past, people were less aware of google so traffic was not much high as compared to the present time. But now on google, approximately 3.5 billion searches are done in a day.
So Google wants to give comfort and accuracy in results as per the user’s search. Google doesn’t want to lose own user’s faith and timing so trying to show the valuable and effective results for the user.
What present tasks to do for ranking the website?
Analysis: First of all you must have a proper plan for why you want to be on Google? how you can be valuable for users? and what types of traffic you want through google. You must have strong analytic skills before starting the SEO
Website Content: As it is said Content is king and backlink is queen. In past content was not considered for ranking the website 5-6 years ago. but now content is valuable for ranking and maintain the user’s easiness. Thus create unique and quality content that is representing on your website pages and use the keywords which you want to rank on google.
Research Keywords: Now you must research some keywords which are valuable for you. Don’t go for useless or quantity of keywords. Sometimes people desire to show the website in all keywords. For example, you are having “shoe selling shop” so keywords should be related to buying or selling the shoe not any informative like “how to make the show” because you will get the leads and sales through selling or buying keywords. You must use the keywords “buy men shoe” “buy women shoe” etc.
On-page Setup: Google has some parameters on-page like creating smart meta title and description, sitemap, robot.txt, Heading tags, speed optimization, etc. SEO Experts go through it and make the website perfect as per Google’s advice.
Outreaching: This is a backlink generation task that is very effective to do. By this you have to search for some websites and put your link through articles, designing website pages, etc.
Forum submission: The forum submission is still effective but not in excess. You must create the thread which should be effective and valuable to read by the users.
Q&A: There are some websites that allow you to do questioning and answering. You can smartly use it and bring the traffic on your website.
Own Website Blogs: You must create blogs or articles for your websites which should be valuable or engaging to read by the users. and spread it as much as possible to gaining the traffic.
Social media: You should have social media pages where you can share posts related to your product, service, or informative content.
Don’t excess with backlink: It is important to create the backlink but not in a massive way. The backlinks should be in quality websites that have good DA/PA too.
Stay touch with Google updates: You must stay touching with google and go through their updates to build ranking and traffic through google.
Have Patience: Ranking the website is not one day or a couple of day’s work. After setting up on-page you must regularly give 20-30 hours in weeks to do Off-page work in a week.
Rest keep your mind sharp and hire an SEO expert who understands the method of ranking the website. If you have any questions related to the SEO method or bringing the traffic feel free to contact us.
SEO ( Search engine optimization) has become popular in digital marketing. I remember in India before 3-4 years very few people used to understand the SEO rest freelancer or digital marketer. Common people were not aware of SEO. My personal experience is that I used to introduce myself by saying working as a marketing employee rather than an SEO expert.
But now SEO has obtained an effective image in marketing.
Anyway, let’s talk about the SEO if you are planning to do by yourself or hiring any SEO expert through freelancer or agency.
SEO is not as easy as the maximum website developer thinks!
First of all, you must make a plan about the intention behind doing SEO for your website. What you are planning to do? Aiming for brand awareness or sales?
SEO asks for patience as well as quality work. So leave the watching any particular time of ranking because we are setting up our website for ranking someone’s platforms. Google, Bing and other search engine is a third party platform not your’s so we have to go according to their policy and rules.
Let’s check the steps of ranking the website on google.
There are two types of SEO: On-Page and OFF-Page. We have to work on both. Let’s check out.
Your website should be attractive to engage the traffic. The website should have a home page, product page, about us and contact us. Try to create the pages as much as possible.
Why attractive or Long Website
The attractive website generates the interest of the user to stay and examine the website. Thus use high-quality images or text.
The long text helps to explain what you are offering as well as covering the keywords.
2. High Speed
It’s a time of 5G and this generation doesn’t have patience while exploring the website. Thus it is important to build high-speed websites that can be possible through quality hosting and smart development.
There is a parameter for building a high-speed website. Let’s go through it.
HTML Page size should be under 33 kb
HTML Compression/GZIP: Compress the HTML to reduce your page size
Site Loading Speed: The site loading speed should be under 5 seconds.
Page Cache: Use the page cache on the website which helps to increase the speed of opening the website.
Java and CSS Cache: Use the cache headers for java and CSS that would increase the speed.
3. Keyword Research
Now do the keyword research through google planner. Keyword research means searching the keyword which you want to see your website by putting on Google.
What type of keywords?
New website: If you are just launching the website or new on SEO then search the keyword which should be related to your website’s service. And these keywords should have low competition but good traffic.
Old website: If you are already doing SEO for your website and targeted low competitive keywords. Then you can add high competitive keywords.
How to check the competition and traffic.
Traffic, you can check through google planner. I put the below image and highlighted traffic. It shows monthly searching in counts.
There are many methods to check the competition of the keyword. Many tools show keyword competition like ahref. If you do not have ahref then check it manually.
See the below image, I searched how many people are using the keyword “seo agency india”. This shows, how many people searched this keyword and counts of people in seconds.
4. Simple and Easy to Read Content:
Content is king in SEO, the right word to tell the importance of content. The website should have quality content that can easily explain what is the aim of website. The content should be meaningful and long as much as can be possible.
Google also suggests adding quality and long content on the website’s page including the target relevant keywords.
Why content is important?
Let’s understand how Google shows the result while someone putting the keyword. If someone put “SEO Agency in India” Google algorithm searches a number of websites.
First, check the websites that are having keyword on meta title and description.
Second, go to the website’s pages those are having “ SEO Agency in India”
Those websites contain a good density of “SEO Agency in India” The preference would be that website.
5. Let’s Create the Meta Title and Description:
Meta title and description are valuable which introducing what page contains. Thus it should be easy to understand including the keywords.
For example, if you are offering “digital marketing service” try to add this keyword to your page where you are introducing your digital marketing service.
Meta Title: An Experienced Digital Marketing Service Provider
Or anything you can create smartly including the keyword.
It makes easy for a user to understand what you are offering through the page.
6. Heading tag (H1, H2, H3, etc)
Heading Tag (H1) is important which should be above the content. If you have a big content about PPC marketing service provider. Then create an H1 tag which makes easy to understand what page is containing that creates interest of visitor if the page is valuable for him or not.
Why Header Tag is important?
This is the language of Google. Google understands the heading tag when it shows the content in google.
This is a txt file, suggested by google to add on the website.
Why it is important?
The file is used to tell the google which pages you want to allow or disallow to show on google.
Here is a sample of Robots.txt file. If you want to create by yourself then you can create like this.
Google doesn’t know how many pages are available on your website. Thus Google suggests creating a sitemap that contains the list of website URLs.
This Sitemap should be in .xml format and there are many online tools of sitemap generations. You can create through these online tools or manually.
9. Remove Broken Links:
A developer creates the website as their knowledge. They do not have time to check google’s policies. So sometimes they create a URL and left to work due to some development issue.
Thus google says there should not have a broken link on websites.
10. SEO Friendly URLs:
Google says to create the seo friendly website’s page which makes easy to google for showing at results. For example, if you have a page related to “seo service provider” that page should have below url.
The website should open with only one url whether with www or without www otherwise, google considers it duplicate content.
12. Image Alt Tag
Image Alt tag is given to every image available on the website. It helps in showing your website’s images on google images.
Thus create a smart image alt tag that contains the name of the image including the keyword.
This is a secured communication protocol which increases the faith of customer by collecting the information. If you are having an e-commerce website it is mandatory to have https because customer puts the credential of bank that helps to them safe.
14.Custom 404 error
The website should have a custom 404 error page. That means if any old page is not working then it should show the 404 error page(not found).
Let’s talk about OFF Page tasks which increase the authority of the website and ranking on google.
Creating the backlink is OFF Page’s work, let’s introduce it.
Backlink Creation: it means dropping your website link on other website in smart way. And here are some methods of creating the backlinks.
1. Article/Blog Submission
The article/blog submission is a very effective way of building the link. Here is some area where you can put the article/blogs.
Own website: You can create content on valuable topics that can engage the traffic. The article/blog should be meaningful and add keywords too. Adding keyword would help as interlink to other pages too.
Article/Blog submission websites: There are some websites that allow publishing the article/blog like HubPages, articlesubmission123.com, medium, etc.
Guest Post Website: This is a very effective method in content marketing. You can communicate to the website owner related to your niche and create the valuable content for them using your keyword with hyperlink.
2. Blog Commenting
The blog commenting method is a very smart way of creating a backlink. Many websites add the blogs on the website and you can put the comment including keywords or website links.
Some websites give the do-follow link or no-follow link but do not care about it. The DA/PA of the website should be greater than 25 then getting a no-follow link is useful too. but no-follow should not be more than 25%-30%
3. Repair other website’s broken link
This is a great method which is very popular in the present day.
What you have to do?
Find the broken links of websites where you want to drop your link.
Offer the website’s owner to repair it by adding the blog/articles or rebuilding the page.
Ask the owner to put the link through anchor text or direct website link.
How to find the broken link?
Many online website tools are available which can be used by finding the broken link.
Outreaching is used to put the link through a guest post or repairing the website’s broken link.
Repairing the broken links, I have already told on step 3. Here I will tell about the guest post.
Guest posting is a very old method but that time people used to add the articles on the free website that espeacily allow adding the guest post.
But here I would not suggest adding content on these websites because it is called a PBN website.
Google suggests doing content marketing by publishing Articles on those websites which should be original. Means website should be any service provider or company. Especially website should contain the contact information of the website’s owner or company location.
Send them an email and offer about the guest article/blog based on their requirements. And ask them to use anchor text with a hyperlink.
Let’s suppose your website is a related search engine agency then you can find the websites who offer informative content or any other service provider related to marketing instead of digital marketing because your competitor will not allow adding your website link.
5. Forum Submission:
Many forum submission websites are available for gaining and sharing the information. You can create the thread or reply on any thread including the link.
But do not try to put mass links on the different-different websites on a single day otherwise website will ban your IP that could harm the website.
6. Business Listing
The business listing means creating the listing on popular business listing websites like yellowpage, lacrates, hotfrog etc.
What is required in the business listing?
Name of the business
Official Email Id and Website
Contact Address with Phone number
7. Question and answering
There are many question and answer websites where you can put your question or answer on someone’s question. And smartly you can add your link.
For example: If someone is asking “how to do SEO for website” then you can answer the question and obviously many times your seo agency keywords can come smartly.
8. Infographic/PDF/PPT Submission
The method of sharing the infographic/PDF/PPT is valuable. If you are creating effective documents with quality concepts then it can be useful for gaining traffic.
9. Social Media
You must have a fan page of your brand like BPA Digital Marketing Group on all social media platforms.
Creating a valuable post for social media is valuable as a backlink task. You can create the post and add your website link.
If your post is attractive and useful then lots of traffic can be converted to your website. There is some popular social media website like Facebook, Instagram, Twitter, Linkedin and Pinterest.
In the last, I can say do not harass about SEO because as per google quality work is important rather than quantity.
In the past, the quantity of work was valuable for ranking the website on google but now google has changed the instructions.
Now Google wants only quality work so those tasks were told above, go through that. And build the link on good DA/PA website.
What is DA/PA?
DA (Domain Authority) and PA (Page Authority) that identifies the quality of the website. It should be greater than 25 and you can check through SEOmoz tool.
I hope you would like the article and Rock SEO.
Stay happy and rank your website. If you have any questions? Feel free to ask me.
The Billing software of Innovative simplifies invoice generation process both for retail & distributors. This saves you from annoying delays or running into sudden troubles. It makes you feel billing a pleasant experience and not an activity of struggle.
The software resides in the cloud so you can securely access it from your desktop, mobile and tablet while on the go. Lure your clients with invoices bearing professional outlook. This in turn entails quicker payment for the invoices relating to asset management software, facility maintenance software or any I.T related software. Innovative software ensures invoicing doesn’t rob you of your precious time that can be devoted for core business activities.
software accomplishes its goals in easy steps at the click of a button. All
components in bill calculation are clearly listed, along with the applicable
taxes, so that it is possible for customers to be aware of what they are buying
exactly and completely. The same is the case with sellers too. As a whole, the
billing process is seamless and user friendly.
Innovative software is provided for handling all GST-related compliance and enquiries.With the introduction of the goods and services tax, traders and retailers were disheartened on reworking their existing billing systems to cover GST compliance. Manual adjustment of bills squandered substantial amount of valuable time and resources. Innovative made sure the correct amount of GST is reflected both in bills and returns. So it lets the users bid a goodbye to GST related worries.
To sum up, Innovative
billing software lets your sales team to pay undivided attention on closing
sales as the time spent on getting to know how to use the billing software is
Prior experience in accounting is not a pre-requisite to use this software. If you need to generate bulk invoices, don’t worry, Innovative is there by your side. You can count on Innovative for uninterrupted connection and effective sales management.
Now time competition in every business is natural thus it is important to be visible in the market for constant sales. Online marketing is a great medium to promote the business at present because it decreases the cost of traveling and saves time.
There are many types of online marketing like SEO, SEM, SMM, and SMO. Here we will discuss the importance and value of SEO for business. Why SEO is best and useful for a business.
Before everything, we must know something about SEO?
SEO stands for search engine optimization which is helpful to rank the website based on the keywords. We must select some keywords related to the targeted website’s niche and make the website appropriate.
Why SEO is great medium than others?
SEO is used to get the organic traffic through bingo, google and other search engines. At present Google is popular and covering maximum countries. Some requirements were reported by Google to be ranked. and the website’s owner must create a website based on that. We must go through the requirements and implement on our website. Other online marketing types require money in a campaign to be visible on google. but SEO doesn’t need money, it only needs regular efforts.
Long time results:
once your website is set up based on Google’s requirements it would be visible and ranked for a long time. Let’s suppose your keywords are SEO in Ambala, SEO in India, SEO in Chandigarh, etc then you will have to set up your website with optimizing these keywords. There are two types of SEO, one is on-page and the second is off-page. On page is used to set up the work on the website through meta tag, sitemap, speed optimizing, etc and Off page is used to create the loyalty of the website through backlinks. once you have done all works as per the guidelines of SEO your website will be visible for a long time.
High Conversion rates:
If you are getting traffic through SEO, it means organic traffic that implies visitors are interested in your website. This means if you are selling clothes and someone came to your website through relevant keywords like cloth seller, jean seller, shirt seller, etc. that means the visitor is interested to buy the product because he/she is making efforts in research. but in paid ads, you show your product to people whether he is interested or not. so, the conversion ratio of organic traffic is high rather than paid traffic.
SEO does not cost high as compared to paid campaigns. you just need to a higher smart SEO expert who has good experience in this field. They charge hourly or fixed but paid ads charge by clicking. If someone clicks on your ads the money would be deducted whether that buddy was interested to buy or not. But in SEO there are no charges of clicking the website. that’s the reason it becomes economical for you.
Whenever someone searches anything on google approximately 14 website links are found. 4 links are related to paid ads which can be 2 in header and 2 in the footer. But 10 links would be related to organic results. Most of the people believe in visiting the organic website links instead of paid ads because they get puzzled in ads results. This is my personal experience and I believe so.
There are some other reasons, but I think the above reasons are enough to represent the importance of SEO for a website. We are an SEO expert in India and providing quality work to our clients who belong to Canada, the USA, India, etc. We experienced the value of SEO and shared this article with you. We believe you will like it and feel free to ask if any query.