2020 brought lots of changes in the world in work, education, health, living, cooking, etc. Life became challenging to survive especially during the period of Covid-19. If we talk about education online learning platforms got great scope which was active before Covid-19 but less in people’s interest.
People took interest in online learning platforms to enhance the skills not only for professional courses even for covering the syllabus of the school and college.
Some students are fixed to choose the right platform for taking classes of professional courses and regular study of colleges and schools.
We are here to help them to choose the perfect platform to shape the knowledge.
If you are running a small business, reading this article would be valuable for you.
Most of the small business suffers from the sales in such competitor world. and we here to help you for getting regular sales to run business profitable.
At present, there are several digital platforms where you can see the huge traffic in daily ways. and you just have to make plans and strategies to optimize your business.
- Create a website: The website is a presentation of business that easily explains their services, identity, and trust. At present most people go to the search engine or social media to find any products and services. Thus it is important for small or big businesses to create an impressive website containing essential pages like about us, service, contact us, etc. You must have easy and engaging content to explain the website. If you are eCommerce businessmen then create an eCommerce website with all required things like product price, description, delivery service, offers, etc.
- Optimize your website: Now it is important to optimize your website on search engines like Google. Every day millions of traffics are available on google thus you can optimize your website through SEO. The SEO would help you to rank your website if you want to know about SEO in-depth read my other articles dedicated to SEO.
As everybody knows SEO is a method to rank the website on search engines. There was a time when people can easily rank the website by doing some common work suggested by experts 4-5 years ago.
But google launches the SEO updates timely to show the right and accurate results to sustain the users. Here we will discuss some important factors and changes in the work between past and present.
What was the previous work people used to do?
SEO ( Search engine optimization) has become popular in digital marketing. I remember in India before 3-4 years very few people used to understand the SEO rest freelancer or digital marketer. Common people were not aware of SEO. My personal experience is that I used to introduce myself by saying working as a marketing employee rather than an SEO expert.
But now SEO has obtained an effective image in marketing.
Now time competition in every business is natural thus it is important to be visible in the market for constant sales. Online marketing is a great medium to promote the business at present because it decreases the cost of traveling and saves time.
There are many types of online marketing like SEO, SEM, SMM, and SMO. Here we will discuss the importance and value of SEO for business.
Why SEO is best and useful for a business.
Before everything, we must know something about SEO?
SEO stands for search engine optimization which is helpful to rank the website based on the keywords. We must select some keywords related to the targeted website’s niche and make the website appropriate.
How to setup PPC Ads – For Beginners
Digital marketing is playing an appreciable role to promote the business at present time. and PPC is a great medium in digital marketing to be visible quickly on search engines. If you are new in digital marketing or a student who is studying about Pay per click then must go through the article.
How to set up google ads?
You must have a Gmail id if you are planning to run the google ads. and follow the below-mentioned steps.
- Go to google planner and log in by Gmail id.
- If you are new, google will ask you to create Google ads account so click on that.
- Click on the switch to expert mode (Bottom of the page)
- Now click on (Create an account without a campaign)
- Then Google will ask you to choose the Timezone, currency, and billing, and country. Choose accordingly and click on Explore the account
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